Part Two of A Two Part Series
If you read our blog post last week on the importance of being strategic with your WordPress Blog Posts, you’ll know we covered everything from Chat GPT to SEO and content.
Today we’re looking at optimising for search engines, promotion, sharing and most importantly, engaging with your audience.
- First up it’s optimising for On-Page SEO! It’s important to optimise your blog posts for search engines by incorporating things like your target keywords naturally throughout the content. Pay attention to elements like titles, headings, meta descriptions, and alt text for images. WordPress plugins like Yoast SEO or Rank Math can be incredibly helpful in ensuring your on-page SEO is on point.
- Secondly, it’s all about consistency! Regular updates are key when it comes to blogging. Set a schedule for publishing new posts and stick to it. Regularly updated content signals to search engines that your website is active and relevant. Additionally, publishing fresh content gives visitors a reason to return to your site regularly, increasing repeat traffic.
- Up next it’s promotion and sharing (And what that means!) Don’t rely solely on organic traffic to drive visitors to your blog posts. Actively promote your content across various channels, including social media platforms, email newsletters, and online communities. Encourage readers to share your posts by including social sharing buttons on your website. The more your content is shared, the more visibility it gains, leading to increased traffic.
- Lastly, but certainly not least, it’s engaging with your audience! Nothing pairs better with consistency, keywords, promotion and sharing than fostering a sense of community around your blog. It’s super important to respond to comments on your posts, participate in relevant discussions on social media, and encourage feedback and discussions.
Building relationships with your audience not only increases loyalty but also encourages repeat visits and referrals.
In conclusion of our two part series, leveraging blog posts on your WordPress website is a powerful strategy for increasing traffic and enhancing your online presence. By conducting keyword research, creating high-quality content, optimising for SEO, maintaining a consistent publishing schedule, actively promoting your posts, engaging with your audience, and monitoring performance, you can attract more visitors to your site and achieve your traffic goals. With dedication and strategic planning, your WordPress blog can become a valuable asset in driving growth for your business or personal brand.
Would you rather outsource this element of your business? Prefer to hand the blog updating, website maintenance and SEO work to us? Drop us an email to book a no-obligation call!
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eamonn@kaizenmedia.ie
